Figma to WordPress builds
Your approved Figma or XD designs coded into clean, responsive HTML, CSS and JavaScript, then built into a custom WordPress theme.
Dedicated WordPress engineers
Hire WordPress Developers for Sites Your Clients Can Edit
A frontend developer and a WordPress developer who turn approved designs into fast, hand-coded WordPress sites, under your brand or as part of your team.
- Years building software
- 18+
- Projects delivered
- 3,000+
- Countries served
- 20+
- To a first pull request
- 48 h
Why WordPress
Why agencies and businesses hire WordPress developers
Anyone can install WordPress. Building a site that stays fast, secure and easy to edit takes a developer.
WordPress runs more than 40% of all websites, and most clients ask for it by name. Editors already know the dashboard, hosting is available everywhere, and there is a plugin for almost every requirement.
That popularity cuts both ways. A site assembled from a bought theme, a page builder and thirty plugins is slow, fragile on every update and frustrating to edit. A hand-coded theme with purpose-built Gutenberg blocks loads quickly, survives updates and lets editors change content without breaking the layout.
Hiring a WordPress developer in-house takes months, and a single freelancer brings a single skill set. Our WordPress developers work as a build pod: a frontend developer codes the design and a WordPress developer builds it into the CMS. You can book them by the page, by the hour or by the month.
A good fit when
Signs you need a WordPress specialist
- Your agency sells more WordPress work than your team can deliver
- You have approved Figma or XD designs waiting to be built
- A page-builder site has become slow and hard to maintain
- Clients need to edit pages themselves without calling you
- You want WordPress capacity without another permanent hire
What We Build
What our WordPress developers work on
Custom WordPress themes from your designs, Gutenberg blocks clients can edit, WooCommerce and white-label builds for agencies.
Gutenberg blocks and block themes
Purpose-built blocks and patterns in the WordPress editor, so clients can add and rearrange content without breaking the layout.
WooCommerce stores
Store builds and customisation with payment gateways, shipping rules and custom product pages. Stores are scoped and quoted separately.
Plugin setup and custom functionality
Forms, SEO, caching and multilingual plugins configured properly, plus custom plugins and post types when no existing plugin fits.
Speed and Core Web Vitals fixes
Leaner themes, image optimisation, caching and a plugin clear-out for WordPress sites that have become slow.
Maintenance and site takeovers
Core, theme and plugin updates, bug fixes and small changes, including for sites another developer built and left behind.
Skills
The WordPress toolkit our engineers work in every day
WordPress core
- Custom themes
- Block themes and theme.json
- Gutenberg blocks
- Custom post types
- Hooks and filters
- REST API
Frontend
- Semantic HTML
- Modern CSS and Sass
- JavaScript
- Responsive layouts
- Figma and Adobe XD handover
Content and plugins
- Advanced Custom Fields
- Form plugins
- SEO plugins
- Multilingual plugins
- Custom plugins
eCommerce
- WooCommerce
- Payment gateways
- Shipping and tax rules
- Custom product pages
Speed and SEO
- Core Web Vitals
- Page and object caching
- Image optimisation
- Schema markup
- Redirects
Hosting and delivery
- Your client's hosting
- Managed WordPress hosts
- Staging sites
- Git
- PHP and MySQL
White-Label WordPress
White-label WordPress development for agencies with a full pipeline
Your pipeline grew and your team did not. We work as your WordPress development agency behind the scenes: in your Slack, Jira and email, under NDA, and invisible to your clients. You keep the relationship and set the price.
Tell us about your projectInvisible to your clients
We never contact your clients unless you ask us to. Everything is delivered under your brand, in your tools and your process.
NDA and IP assignment
Every engagement starts with an NDA and IP assignment. Everything we build belongs to you and your client.
Replacement guarantee
If a developer is not the right fit, we swap them at no cost, and a backup developer covers absences longer than two days.
Timesheets you can bill from
On hourly plans every task is logged by role, so you can pass hours straight through to your own client invoices.
Figma to WordPress
How a design becomes a live WordPress site
Most projects reach us as an approved design and a launch date. Two developers share every build: one codes the frontend, the other builds it into WordPress. This is the route each fixed-price project follows.
- 1
Review the design and quote
We go through every screen and count the unique templates. Each one is a page, from $200, and you get a fixed price and timeline before work starts.
- 2
Code the frontend
The frontend developer turns your Figma or XD files into clean, responsive HTML, CSS and JavaScript, written by hand and checked with AI-assisted review.
- 3
Build it into WordPress
The WordPress developer turns those templates into a custom theme with Gutenberg blocks, so every section your client needs to change is editable.
- 4
Set up plugins and test
Forms, SEO, caching and any other plugins the site needs are installed and configured, then the site is tested across devices and browsers.
- 5
Launch and support
We deploy on your client's hosting and stay on for two months of free support after launch.
A typical five-page project takes two to three weeks. The minimum fixed-price project is $1,000, which covers five pages.
Pricing
WordPress developer rates, published up front
One WordPress build pod, four ways to pay for the work. Switch models between projects, or mix them.
01 · Fixed price
From $200
per page
Best for: an approved design with a clear scope
- A page is one unique template, built from your approved design
- Minimum project: $1,000 for 5 pages
- Typical 5-page project: 2 to 3 weeks
- 2 months of free support after launch
02 · Time and materials
$20
per hour
Best for: evolving scope and one-off tasks
- Billed monthly, no commitment
- One rate for frontend and WordPress hours
- Timesheets you can bill your client from
03 · Retainer
From $720
per month
Best for: ongoing work that needs priority
- Flex 40: 40 hours for $720 ($18 an hour)
- Flex 80: 80 hours for $1,280 ($16 an hour)
- Flex 120: 120 hours for $1,800 ($15 an hour)
- Work starts within 1 working day, or 4 working hours on Flex 80 and 120
- Unused hours roll over one month, up to 25% of your plan
04 · Dedicated team
From $2,080
per month
Best for: steady, long-term capacity
- Half Pod: both developers 4 hours a day, about 160 hours, for $2,080 ($13 an hour)
- Full Pod: both developers full-time, about 320 hours, for $3,840 ($12 an hour)
- Senior developer: add $640 a month
- Month to month, no hour logging
- 30 days' notice
The small print
Clear terms on every model
The same terms apply whichever way you pay. The rate card has every plan in full.
Download the rate card
PDF, 11 pages
2 months of free support
Included after launch on every fixed-price project.
A timesheet for every task
On hourly plans every task is logged, so you can see where each hour went.
About 21 working days a month
What a dedicated plan covers each month.
Backup developer
Cover is provided for any absence longer than 2 days.
No surprise overtime
Overtime is worked only with your approval.
UK and CET overlap
At least 4 hours of shared working time every day.
Compare Your Options
In-house hire, freelancer or a dedicated developer?
Three sensible ways to add WordPress capacity, and what each one asks of you.
| Criteria | In-house hire | Freelancer | Netling dedicated developer |
|---|---|---|---|
| Time to start | Weeks to months of advertising, interviewing and notice periods. | Can be quick, if you find the right person and they are free. | Staffing proposal within 24 hours of the discovery call. |
| Vetting | You run every stage of the process yourself. | You assess their skills on your own. | We do the first-stage technical vetting. You interview and approve. |
| If it is not working | A new recruitment round. | You start the search again. | Free replacement, with the rest of our team behind them. |
| Scaling up or down | Slow in both directions. | Depends on one person's availability. | Add engineers as you need them. 30 days' notice to scale down. |
| Code and IP | Yours. | Depends on the contract you write. | Yours. NDA and IP assignment from day one, in your repositories. |
How Hiring Works
From first call to first pull request
- 01
Day 1
Discovery call
We learn your codebase, WordPress version, team gaps and goals. Within 24 hours you get a tailored staffing proposal.
- 02
Your pace
Interview and approve
You interview the engineers we propose and approve every one before they start. We handle first-stage technical vetting.
- 03
First 48 hours
Onboard and ship
Access granted, standups joined, codebase reviewed. Our engineers aim for a first meaningful pull request within 48 hours.
How We Build
Two developers on every WordPress build
Every engagement model uses the same build pod. A frontend developer codes your designs into responsive HTML, CSS and JavaScript. A WordPress developer builds them into WordPress with Gutenberg blocks, sets up plugins and deploys on your client's hosting.
- Hand-coded themes
- AI-assisted code review
- Building for the web since 2008
Why Netling
Senior engineers, without the hiring overhead
Since 2008
Over 18 years and 3,000+ projects for startups, enterprises and agencies.
UK and EU overlap
Four to six hours of shared working time with UK and European teams every day.
Free replacement
If an engineer is not the right fit, we replace them without penalty.
Your IP, your repos
NDA and IP assignment from day one. All code lives in your repositories.
Trusted By
Industry Leaders Trust Us
What Clients Say
Don't just take our word for it — hear from teams we've shipped with
From agency partners to enterprise teams — real feedback from clients who've shipped with us.
View All Testimonials"A very professional team with attention to details, responsible, dedicated and easy to work with."
Ran Makavy
EVP, Lyft
"Dipesh is an inspiring visionary technologist whom I enjoyed working with very much. He manages engineers in a very successful way to satisfy clients and you can see it in the final result. Personally, he's very friendly and easy to co-operate with. I have worked with him on several occasions in the past, and enjoyed both a great working environment and a quality product. I highly recommend him and his team."
Ronen Yuval-Hoch
Co-Founder & Co-CEO, Karma
"With the help of Netling, we can handle more projects at a time and don't need to hire more developers in-house."
Dylan
CEO, Restyles
"Netling Digital team are a solid team of web developers that provide world class services for design to code conversion. Not only does Dipesh provide the basic conversion services, he also maintains great support not only throughout the project but after and offers great advice on anything web related. The team naturally understand what is required and it is very rare that they don't get things right first time. Dipesh has been my primary service provider for a number of years and will continue to be well into the future."
Ben Morgan
Head of Creative, Nephew Media
"They don't just blindly agree to requirements, but they push us to better our products."
Gerhard Roider
Owner, Gerhard Roider Werbeagentur
"Dipesh and his team have proved to be excellent service providers for a wide range of project types. His input is invaluable and his attitude and professionalism is worthy of praise."
Matthew Heyes
Founder, Backpacker Job Board
"The job is done. Perfectly done, by the way. I loved it, and I'll use it and recommend it for all my work friends."
Pedro Rosa
Creative Director, Talaguim
FAQ
Hiring WordPress developers: your questions
Not answered here? Send us the details of your project and we will answer directly.
Ask a questionFrom the Blog
Reading before you hire developers
Guides and field notes from our engineering team.
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